COMPLETExRM’s
Success Leads to New Funding
FranklinCovey Joins Initial Investors as a Strategic
Investor of B Round Funding
SALT LAKE CITY--(BUSINESS WIRE)--In a move that reflects COMPLETExRM's continued success and ability to meet strategic and tactical goals, the company today announced that it has received a second round of funding.
Not only has the company’s
initial investors contributed, but FranklinCovey has opted to take
advantage of the opportunity to join in with a strategic investment. The
B round of funding will enable COMPLETExRM to strategically and
tactically continue its aggressive marketing and sales plans as well as
build a channel program.
Last September, COMPLETExRM and FranklinCovey launched PlanPlus™ Online by FranklinCovey, an online planner, organizer
and contact manager and Enterprise 2.0 CRM solution for SMB built on its
xRM™ Foundation and PlanPlus™Online
Sales, which also includes CRM functionality and process management. The
results of this launch have been so positive that FranklinCovey has also
made a strategic investment in COMPLETExRM.
“We are pleased FranklinCovey has
contributed as a strategic investment partner,”
said Donald L. Lucas, Chairman of the Board at COMPLETExRM . “Our
CRM technology has found an ideal partner in FranklinCovey’s
strong planning and productivity methodology and installed customer
base. We believe that their strategic investment will allow us to expand
our joint developments even more rapidly as we move forward with our new
functionality and programs that leverage the technology in PlanPlus
Online.”
The PlanPlus Online product offerings allow SMBs to dynamically
extend traditional Customer Relationship Management (CRM) functionality
through an inexpensive and flexible Software-as-a-Service foundation to a variety of business transactions, allowing
them to fulfill everyday business goals in a much more profitable and
productive fashion.
Studies* show that only one in five people begin the day with a
plan of which only 37 percent prioritize these tasks. These same studies
show that those that do apply a planning process and prioritize tasks on
average get better business results based on execution and priorities.
COMPLETExRM was founded with a strategic plan and priorities that include:
-
Launching a new CRM technology foundation, the xRM Foundation , which helps individuals and organizations
solve real business problems while leveraging dynamic relationship
management intrinsic to CRM.
-
Partnering with a company that could provide a proven
methodology for executing and achieving business results. COMPLETExRM
found this partner in FranklinCovey, combining Technology with
Methodology™.
“We continue to see tremendous growth
and demand for CRM solutions that enable companies to not only manage
their dynamic transactions but to adjust to the new business needs of
dynamic relationships,” said Bob
Neeser, president & CEO of COMPLETExRM. “The
additional funds we’ve raised
will enable us to continue driving our strategic and tactical marketing
and sales activities, as well as continue developing a channel program.”
“The decision by FranklinCovey to
strategically invest in COMPLETExRM was an important one,”
said Jeff Anderson, Senior Vice President of Product Management at
FranklinCovey Products. “In
addition to its technology, COMPLETExRM has proven itself time and time
again by consistently attaining strategic milestones while delivering on
its promises to get its product to market. And, the PlanPlus Online
product line is having such a tremendous influence on the way SMBs
manage and access their information for increased business results.”
For more information about COMPLETExRM and PlanPlus Online by FranklinCovey, visit www.completexrm.com.
*Sources: Harris Interactive Survey, December 2003, and Tech News
World Special Report, June 2004.
About COMPLETExRM
COMPLETExRM is the leading provider of Enterprise 2.0 CRM solutions for SMB built on
its xRM™ Foundation. Utilizing a
Java-based Service-Oriented Application, the xRM Foundation enables
companies to customize their dynamic transactions to adjust to the new
business needs of dynamic relationships. Using its xRM Foundation,
COMPLETExRM creates private-label or OEM customer relationship
management (CRM) offerings. FranklinCovey has partnered with COMPLETExRM
to develop and deliver PlanPlus™
Online, a Web-based, Software-as-a-Service (SaaS) application that
allows worldwide customers to apply FranklinCovey planning methodology
combined with dynamic relationship management services via the Internet.
For more information, please visit www.completexrm.com.
About FranklinCovey
FranklinCovey (NYSE: FC) is the global consulting and training leader in the areas of
strategy execution, customer loyalty, sales performance, leadership and
individual effectiveness. Clients include 90 percent of the Fortune 100,
more than 75 percent of the Fortune 500, thousands of small- and
mid-sized businesses, as well as numerous government entities and
educational institutions. FranklinCovey has 46 direct and licensee
offices providing professional services in 147 countries. For more
information, please visit www.franklincovey.com.
About FranklinCovey Products
Franklin Covey Products is the global leader in organization,
effectiveness, planning and productivity tools. Individuals and
organizations access the company's products and services, which are
available in 147 countries, through its catalogs, more than 70 retail
stores, more than 13,000 third-party outlets, including office
superstores and other large retail chains, and www.franklincoveyproducts.com.
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