Why xRM—Enterprise 2.0 CRM for SMB by COMPLETE xRM

Advances in CRM solutions demonstrate that any offering needs to be adaptable not only to managing relationships, but to offer flexibility as it integrates into existing technology infrastructure. For best success, the system needs to manage and incorporate information resulting from customer interactions within marketing, sales, services, and support departments.

While stand-alone applications have seen a success in the industry, the need for lower-cost CRM solutions has come forward.  With Software-as-a-Service (SaaS) model emerging, the hosted CRM market is taking off and allowing the small and medium firms to take advantage of this offering. As stated by Frost & Sullivan,

CRM investments have long been out of the reach of the small and medium enterprises, owing to its cost prohibitive nature. But with the emergence of the on-demand CRM model, numerous firms with stringent IT budgets and limited resources have embraced this technology as a service to reap the benefits of the robust functionality on offer.

In addition, these CRM services need to leverage a Service-oriented Applications in order to enable in-house and external communities to securely and dynamically exchange data.  Indeed, by leveraging Web services, employees, partners, suppliers and resellers can decide where, how and when they want to work.

CRM systems that leverage Web services help a company to integrate its existing IT architecture with on-demand business requirements.  It can then add new internal services while leveraging proven third-party Web services.  This allows a company to stay ahead of the curve in a very competitive market.  By providing a simple and seamless way for application integration, businesses can leverage Web services for significant value. 

CRM NEEDS BPM

This is all fine and good.  The problem is, up to this point, no one has delivered the whole package so that CRM works for you as completely as you want it to. Take this statement from computerwire.com, for instance:

The CRM industry is still trying to deliver on the promise of CRM, but the focus has shifted from customer data to customer process as the key delivery mechanism.

Integrating customer relationship management with business process management is critical to your company’s successful usage of CRM software.

xRM™ Foundation

COMPLETExRM’s xRM (Complete Dynamic Relationship Management) Foundation does exactly this.  COMPLETExRM can help companies stay ahead of the curve.  The xRM Foundation helps individuals and organizations solve real business problems while leveraging the relationship management intrinsic to CRM. 

The xRM Foundation uses Java technologies for building and running connected systems that leverages basic CRM transactions. The SOA leverages Web services and a Business Process Engine for providing services around dynamic relationships.

The xRM Foundation is built around a modular offering and can be utilized as a CRM solution.  Moreover, it can be customized by integrating additional modules based on Web Services in order to adapt to the needs of ar corporation. This feature allows companies to arrange and extend the technology to solve real-time business problems based upon business processes and relationships.  The xRM Foundation provides secure, reliable, and transacted data along with interoperability for both your employees and your customers. 

ROI

COMPLETExRM provides significant return on investment (ROI) for companies in the small to medium market place because its technology can be integrated into existing infrastructure. This capacity to integrate allows companies to manage real-time, dynamic relationships between data, devices, transactions, partners and customers —thus enabling an xRM software solution. The complete package!